498 - Hit Your Mark: Strategies for Bullseye Marketing in B2B with Louis Gudema

Episode OverviewIn this episode, we dissect effective B2B marketing strategies for tech consultants. Uncover the crucial role of referrals in revenue generation and how a robust marketing program can amplify this. Louis sheds light on the concept of 'mental availability' in marketing, the significance of staying top of mind for customers, and practical strategies like leveraging share of voice to build brand awareness. Whether marketing on a shoestring budget or navigating without formal training, this episode is a goldmine of actionable insights.About Louis GudemaLouis Gudema is a fractional CMO for B2B startups and growth-stage companies in many industries, and mentors startups at MIT. He is the author of Bullseye Marketing, named One of the Best Marketing Plan Books of All Time by Book Authority. The second edition, which focuses exclusively on B2B marketing, was released on May 2nd. As a result of the book's success, he also has a side hustle as a ghostwriter for business and marketing books.Resources and Links498 - Show NotesLouisgudema.comLouis’ LinkedIn profileBook: How Brands Grow by Byron SharpUpwork.comThe Marketing Book PodcastThe Cloud Consultants ShowScaling Blueprint Join our newsletterConnect With PaulOn LinkedIn