S1 E10: Why Every Brand Should Create FOMO Through Killer Content

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes.
Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1.
You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma

Follow Moiz:
Twitter: twitter.com/moizali
0:00 Intro
6:04 You're a 1 But You're Spending Like a 10
6:45 The Mop Mentality
7:42 Price Isn't Always The Metric
8:32 Not Everyone Is Going To Love You
9:00 Content That Creates Experiences
9:55 How Jolie Did It Differently
11:15 The Blur Factor
12:32 Nik's Sustainable Growth Tactics
18:50 Exploring Non Traditional Routes
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com