S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)
What even is incrementality?Â
For our guest this week, Olivia Kory of Haus, incrementality is everythingâitâs strategy, itâs how the world goes âround in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? Whatâs geotesting and why does it matter? Does company size play a role?Â
Plus, Nik talks about filling and flushing the toilet: everyone in DTC is prepping for the holiday season. Using data from last year, DTC brands can really set themselves up for success by experimenting, observing, and more.Â
Then, thereâs a debate between brand marketing and performance marketing. Where should you spend your money? When do you start creative prep? Who should do the reporting? Olivia and Nik weigh the pros and cons.Â
And donât forget to check out Nikâs helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
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Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.
Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply spelled H-A-U-S dot io slash limited supply to get started.
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
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And if youâre looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nikâs most unfiltered, uncensored thoughts.
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Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)