S9 E7: What You Might Be Getting Wrong as a DTC Founder
What are Nikâs messages like?Â
If you answered, âHey Nik, Iâve founded (insert company here). It should be doing this, but itâs not. What should I do?â youâd be correct. Starting a brand isnât easy workâso thatâs why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? Thereâs a ton of concerns that a lot of founders donât ask about, but should.Â
Plus, in this solo episode, Nik reveals that your content should make sense to three people: your mom, buzzed people, and fifth graders. He explains how all three are related, even if they probably shouldnât be in the same sentence.Â
Then, Nik speaks survey: what did they buy and did they like it? How can you, as a brand, take information and improve your ops? Customer experience is a goldmineâone that you could be missing out on.
And donât forget to check out Nikâs helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
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Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.
Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
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And if youâre looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nikâs most unfiltered, uncensored thoughts.
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Follow Nik:
Twitter: https://www.twitter.com/mrsharma
S9 E7: What You Might Be Getting Wrong as a DTC Founder