S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu?Â
CMO of Jones Road Beauty and Nikâs X-Mutual-turned-IRL-friend Cody Plofker is back on the podâand theyâre talking about incrementality, building creative teams, and more. What should you look for in building a team? Whatâs attribution and why is it click-based? Is Cody frugal or cheap?Â
Then, Nik chats about how he uses TikTok and Reddit to understand new audiences. How can we reach new people? What do they care about compared to our current market?
Plus, Cody reveals how Jones Road is gearing up for Black Friday, with new strategies, customization opportunities, and setting realistic (but BIG) sales goals.Â
And donât forget to check out Nikâs helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
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AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.
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To learn more visit aftersell.com/limited.
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
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And if youâre looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nikâs most unfiltered, uncensored thoughts.
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Follow Nik:
Twitter: https://www.twitter.com/mrsharma
S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker