S9 E5: The State of DPA: Why and How Itâs Growing (with Dan Pantelo, Founder of Marpipe)
Whatâs changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same?
Nikâs talking with Dan Pantelo, the founder of Marpipe HQ, where theyâre on a mission to make DPA ads even better. Find out Danâs five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NOT use DPA? Does DPA matter more than UGC? Dan explains it all.
Heard about DPA from others? Wellâ¦thereâs a good chance youâve heard a misconception or two. Dan and Nik break down how big it actually is, creative possibilities, and why using a tool can be effective in the long run.
Plus, find out why shooting products in different contexts is important (Hint: itâs the reason why people wear clothes in clothing ads).Â
And donât forget to check out Nikâs helpful hacks here:
nik.co/tiktokads
nik.co/everydaydose
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To learn more visit aftersell.com/limited.
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S9 E5: The State of DPA: Why and How Itâs Growing (with Dan Pantelo, Founder of Marpipe)