S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels
Who can possibly resist the âadd two more leggings to your cartâand get the third one freeâ offer?
Nik and Moiz discuss the power of cart promosâwhat do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova.Â
Then the guys break down the rise of new DTC brandsâwhat sets companies like Strawberry Milk Mob and Crown Affair apart from their predecessors like Warby Parker and Bonobos? How has the DTC landscape changed so drastically in such a short period of time? Is this the death of huge campaigns and the shift to slow audience validation?Â
And later, Nik wonders whether thereâs room for companies to start utilizing private label brands more often. Is there a world where a franchising type of mindset can work for DTC? Or has Nik completely lost his mind?
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
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And if youâre looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moizâs most unfiltered, uncensored thoughts.
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Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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Follow Moiz:
Twitter: https://www.twitter.com/moizali
S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels