S7 E7: Shopify is Becoming ObsoleteâWhat It Means for Your DTC
A lotâs changed in the past 5 years, and weâre not just talking about the resurgence of those terrible bucket hats.Â
Americaâs favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?
Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go? Â
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Tune in for thatâand more.Â
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00:00:24 - Maximizing Facebook Ad Campaign Efficiency
00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops
00:13:30 - The Future of Affiliate Marketing
00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition
00:25:18 - How Bloom Outshines the Competition
00:28:14 - Successful Fundraising Stories: Sanzo and nut pods
00:29:08 - Average Check Sizes in Fundraising
00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised
00:33:52 - Website Audit on the Next Episode
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
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And if youâre looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moizâs most unfiltered, uncensored thoughts.
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Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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Follow Moiz:
Twitter: https://www.twitter.com/moizali
S7 E7: Shopify is Becoming ObsoleteâWhat It Means for Your DTC