S6 E5: True Classicâs Secret Black Friday Playbook Revealed
True Classicâs mastermind strategist is back, so get ready to take notes, because you simply canât afford to miss a single word DTCâs biggest disrupter has to say.Â
Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brandâs Black Friday and Cyber Monday performance. What was True Classicâs ad spend like? What channels did they see their biggest wins on? And what were the biggest challenges to planning their inventory?Â
Ben gives an insiderâs look into True Classicâs performance, explaining the importance of creating personalized customer journeys and highlighting the power of profitability forecasting in managing your ad spend.Â
Plus, weâve said it before, and weâll say it againâif you arenât creating bundles, you need to be. But donât worry, because Benâs here, revealing exactly how DTCâs top dog creates a game-winning bundle.
For that and much, much, more, tune in now because this episodeâs pure DTC gold!
00:00:52 - Meta's Record-Breaking Black Friday Sales
00:06:32 - The Cost of Meta Ads
00:08:27 - Exploring Effective Advertising Channels for E-commerce
00:10:20 - Analyzing Customer Behavior During Black Friday
00:12:21 - Using Post-Purchase Surveys to Maximize Marketing Potential
00:14:11 - Analyzing Membership Performance During Black Friday
00:15:25 - Optimizing Your Black Friday Strategy
00:29:46 - Building a Profitable Finance Stack for Direct-to-Consumer Brands
00:33:08 - Maximizing Sales During Black Friday
00:36:35 - Ben Shapiro's Relentless Mindset: Saying No to Any Job
00:36:59 - The Challenges of Inventory Planning and Ad Spend
00:40:30 - Dealing with ADA Lawsuits: A Guide
00:41:32 - Achieving Profitability: The Real Challenge
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nikâs DTC newsletter:Â https://bit.ly/3mOUJMJ
And if youâre looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moizâs most unfiltered, uncensored thoughts.
Follow Nik:
Twitter:Â https://www.twitter.com/mrsharma
Follow Moiz:
Twitter:Â https://www.twitter.com/moizali
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S6 E5: True Classicâs Secret Black Friday Playbook Revealed