S6 E4: Cyber Weekendâs Biggest Winners and Losers
Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on?Â
Let the Black Friday/Cyber Monday hangover begin!
But donât worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you canât remember.Â
Find out why this Black Friday/Cyber Monday marks the comeback of consumerism and why it was a HUGE win for DTC. The guys share the biggest lessons from Stripeâs $14.4 billion win and explain how Shopify absolutely nailed it this past weekend.Â
Who were the big brand winners, and which companies should be ashamed of their lackluster performance? And thatâs the one thing Moiz canât believe brands arenât doing on their websites? Tune in to find out!
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00:00:25 - Black Friday Winners: Shopify and Klaviyo
00:02:07 - Stripe's Dashboard Tracks Black Friday Sales
00:03:55 - Stripe Processes $14.4 Billion Transactions
00:05:51 - Ingenious Black Friday Marketing Ideas
00:11:19 - High AOV Brands Thrive on Facebook
00:15:20 - Comparing Black Friday vs Regular Facebook Ads
00:17:45 - Black Friday Shopping: Overwhelmed vs. Organized
00:22:33 - Unsubscribing from Black Friday Emails
00:23:45 - TikTok's Success Soars on Saturday
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
And if youâre looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moizâs most unfiltered, uncensored thoughts.
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Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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Follow Moiz:
Twitter: https://www.twitter.com/moizali
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Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStoreâs experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.
S6 E4: Cyber Weekendâs Biggest Winners and Losers