S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace

Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming.  
This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileDirectClub’s legal filings. They’re diving deep to break down the dismantling of these once-promising e-commerce brands, dissecting how SmileDirectClub went from a $9 billion evaluation into nearly $900 million worth of debt and detailing how the acquisition of Dollar Shave Club from Unilever fell apart. 
And later, they guys touch on other topics, including Alo Yoga's rumored fundraising efforts and the challenges faced by e-commerce brands in 2023. 

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00:00:00 - New York's E-commerce and Marketing Updates
00:02:15 - Smile Direct Club vs. Dollar Shave Club
00:07:55 - Smile Direct's Bankruptcy and Debt Crisis
00:23:15 - The Challenges of Spending Billions on Facebook Ads
00:23:48 - Unilever's Regrettable Acquisition of Dollar Shave Club
00:33:05 - Roan Buys Out Investors for Growth
00:34:51 – Alo Yoga Seeks $10 Billion Valuation
00:39:34 - 2024 Outlook for E-commerce Brands
00:42:09 - Google Pricing Transparency and Charitable Business Ideas 

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