S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity

On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made.
 
Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget), the ex-con who’s making a killing off of importing Prime energy drinks to the UK, and the beating the Honest Co. stock is taking.
 
Plus, what do Logan Paul, Priyanka Chopra’s hair care line, and Jessica Alba all have in common? Apparently, they’re peddling products with user design bad enough to make Steve Jobs rise up in anger out of his grave. 
 
0:00 Intro
2:00 Facebook Ads
26:20 Cost Caps vs. Bid Caps
30:42 Prime Energy 
37:26 Launching a Hair Care Brand
42:41 Is Honest Co. Shitting the Bed?
 
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
 
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Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
Follow Nik:
Twitter: twitter.com/mrsharma
 
Follow Moiz:
Twitter: twitter.com/moizali