S4 Ep1: Rare Beautyâs Brilliance/Aesop is for the Rich/Improving the Checkout Process
Look. If Nik and Moiz get the chance to mention Ryan Reynolds, theyâre gonna do it.
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Can you blame them?Â
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Whatâs the secret sauce to celebrity brand success? Turns out Selena Gomez knowsâ, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?
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Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one. Â
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0:00 What Weâve Been Up To
3:17 Creator Brands
8:05 The Beauty of âRare Beautyâ
15:46 Why Just Having a Celebrity Brand Isnât Enough
22:26 What Happens When a Celebrity Sells Their Brand?
28:50 The Case for Mr. Beast and Why Celebrity Brands Work
32:17 Why Aesop is Crushing It
49:46 Stripe Annual Letter
1:06:52 Contact Us
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This episode was brought to you by Tapcart: Mobile Apps for Shopify.
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
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Follow Nik:
Twitter: twitter.com/mrsharma
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Follow Moiz:
Twitter: twitter.com/moizali
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S4 Ep1: Rare Beautyâs Brilliance/Aesop is for the Rich/Improving the Checkout Process