S4 E11: The Argument for Marketing Warfare/The FTC Wonât Let Amazon Be /How to Crush TikTok Shop
This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.Â
Donât hate the player⦠hate the millennial marketer trying to game the system.
Plus, Nik and Moiz tackle the rise of TikTokâs newest shop feature and explain which brands are crushing the organic advertising game.Â
Then, they delve into Shop Payâs announcement that itâll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Primeâs manipulative tactics.Â
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0:00 Intro/Guess That Business
10:26 TikTok Shopping
27:38 Creative Thinking
43:00 Shop Pay
49:17 Amazon FTC Complaint
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This episode was brought to you by Tapcart: Mobile Apps for Shopify.
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If you are looking to improve your storeâs mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
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Follow Nik:
Twitter: twitter.com/mrsharma
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Follow Moiz:
Twitter: twitter.com/moizali
S4 E11: The Argument for Marketing Warfare/The FTC Wonât Let Amazon Be /How to Crush TikTok Shop