S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story
How do you take a fitness startup from scrappy to multimillion success? Nik and Moizâ very special guest has the scoop.
Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.
She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.
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Follow Ty:
LinkedIn: linkedin.com/in/ty-haney-a4b1561a
Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Introduction
04:07 Normalizing Hard Things
05:14 High Stakes
06:13 The Shift To Female Fitness
09:02 Building The Uniform
13:11 Finding Joy In A Scrappy Startup
16:10 Baked In Excellence
19:54 Zigging When Others Zag
20:42 Budget Real Talk
23:17 Incentivizing Mobile Customers
28:11 The Online Sales Breakdown
33:22 Sticky Customers, Shifting Perspectives
35:27 The Paid Channel Flywheel
40:06 Three Strategies For Growth
45:53 Kudos From Moiz
46:28 How Quick Is Too Quick?
50:20 Slow And Steady As A Strategy
53:02 Shopping The AI Way
01:03:44 Building Superfans Through Apps
01:09:07 Helping CBD Not To Suck
01:14:00 Creating A Mobile Model For Ads
S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story