S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.
Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.
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Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
03:57 What Would Moiz Do?
05:45 The Surprising Black Friday Email Win
08:56 Letâs Get Into The Stats
13:40Â Now We Can Play Mariah Carey
17:29 SM Ad Spends In Numbers
23:01 Why An Early Black Friday Works For DTC Business
30:34 How Not To Harm Your Brand
35:38 How To Think About Send Times
48:16 How Facebook Thinks About Ads
S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant