S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyoneâs Confused About Benchmark Metrics / Why Itâs Time To Get Your P&L House In Order
What happens when youâre threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-oneâs talking about in e-commerce. Letâs go.
Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didnât know he needed.
And if youâre looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. Youâll start seeing crazy high conversion rates and a push notification CTR thatâs 7 X higher than email. Check out www.tapcart.com today.
Check out the Nikâs DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
Intro: 0:00
What Companies Get Wrong About Repeat Purchase Rates: 3:33
Growth and Marketing Spend: 6:17
Getting Your P&L House in Order: 14:41
Hyper Tactical Retargeting: 24:45
Crushing It With Culture: 31:03
The Cease And Desist Story: 33:34
To Discount or Not? 38:55
What Coupon Code? 41:37
The Shout Out: 48:37
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit:Â www.workweek.com
S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyoneâs Confused About Benchmark Metrics / Why Itâs Time To Get Your P&L House In Order