The Flywheel Effect (Patty Block)

    Patty Block is the founder of The Block Group, a company that provides consulting for women-owned businesses. She has created a system of online courses and group memberships that build on each other, creating momentum for her own business and spilling over into her client’s success.     In this episode, Danny, Abe and Patty discuss how, after a number of failed courses, Patty found relatively quick success with her new course-creation model. She combines a tight niche with a strong client connection and quick results. It’s all in the flywheel.  In this episode we discuss:The important difference between creating course content and having a good client connection.Shifting mindset to take different action for both course creators and their clients.  Using feedback from clients or potential clients to guide course-building. Having a tight filter for prospective clients to better tailor your program.Why hybrid courses result in higher engagement rates.The importance of market research and trusting the process.Danny and Abe’s debrief.“They don’t want the content; they want results, so the focus I bring is on helping them get results.”– Patty Block     In 2006, Patty Block created The Block Group to empower women business owners who are experts in their fields. As their trusted advisor, Patty brings a unique perspective, having experienced and solved many of the same complex issues women face in their professional and personal lives.     Having seen the same struggles time and again, she teaches women how to shift their mindset and build their confidence to generate more revenue with less stress by reimagining pricing and selling. Patty believes that when women earn more, everyone around them benefits - their staff, their family and their community. Clients often refer to her as their “business therapist” and “secret weapon” because she forms strong relationships, understands and refines their company’s internal workings, and serves as a strategic sounding board.Resources or websites mentioned in this episode:Mirasee Patty’s websitePatty’s LinkedInCredits:Guest: Patty BlockHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript:  The Flywheel Effect (Patty Block)  coming soon~~~~~