182: Harnessing the Psychology of Food – Jack Bobo

“From superfoods to clean eating, we are seduced by marketing pitches that inevitably fail to deliver lasting results.” – Jack A. Bobo Jack Bobo is the author of the book ‘Why smart people make bad food choices – the invisible influences that guide our thinking.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Tune into this episode to learn about: The mindscape and the foodscape Why we fear the food we eat How decision fatigue gets in our way The dirty dozen’s dirty secret The snob effect Thinking (and eating) fast and slow Transforming the foodscape Full shownotes and resources at www.SoundBitesRD.com/182