#15: In Conversation with Beth Rosenberg about Taking a Newsroom Approach to Covering Content

Today’s guest is Beth Rosenberg. Beth is the director of communications at the National Business Aviation Association (NBAA), which is based in downtown DC. She primarily oversees the digital editorial content and social media channels. Beth has worked at NBAA for 11 years and was previously a newspaper reporter, working at newspapers throughout the Northeast and with the Associated Press and trade publications.  Beth walks us through how she takes a newsroom approach to planning and developing content for her association and also how she has this newsroom approach on-site at their annual events. She describes how she does it and why it’s helpful and what you should think about if you go this route.  In this episode we talk about: How Beth manages the content demands as a director of communications.  How it’s helpful to host a weekly “enterprise” call with staff.  What excites her now about association communications. Why they switched from a weekly newsletter to a daily newsletter.  How they began to take a newsroom approach to covering content.  How they use that newsroom approach at their in-person events.  How they use their in-house TV studio at their events.  How they use “playbooks” at the events to keep track of their content.  Resources: Beth on LinkedIn Beth’s email address National Business Aviation Association Check out Melanie’s other podcast for freelancers, consultants and solo business owners: Deliberate Freelancer (free on any podcast app).