Shaping Tastes: attitude campaigns and persuasion as tools of public policy

Contributor(s): Professor Claus Offe | Current debates on “nudges” reflect the decline of traditional tools of policy implementation. This talk explores policy tools – ranging from paternalist manipulation to moral suasion and participatory schemes – that aim at shaping social behaviour. Claus Offe is a professor of theories of the state at Hertie School of Governance, Berlin. Ken Shadlen is a professor in development studies in the Department of International Development at LSE. Credits: Tom Sturdy (Audio Post-Production), LSE AV Services (Audio Recording).