81: Charlotte Massey is Dismantling the Pant Patriarchy

Charlotte Massey, Georgia Grace, and Bianca Gonzalez are redesigning pants so they work for womens’ bodies. It sounds silly that no one has addressed this issue before. Why not? Charlotte Massey joins today, and she’s going to walk us through a little fashion history, something we don’t often discuss here at the Gear Show. We’ll discover how three women in college have come together to solve a problem and take an essential step in making the outdoors more inclusive by making it easier for women to “go to the bathroom.”    It’s easy enough to come up with an idea. Charlotte will tell us how they made this idea happen. It’s something women have been waiting for - their Kickstarter campaign raised over 50 thousand dollars when their goal was 15 thousand.    Today, you’re going to see the outcome of when a dad never doubts your ability to do whatever it is you want to do.    and with that, let’s listen in and gear up for what’s next.      Where to Find Charlotte   Instagram - @charlotteemass Charlotte’s website SheFly website SheFly on Instagram     BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review and share with your friends!   About Lisa Gerber: Lisa advises CEOs and senior level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.   She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.   When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.   To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.