60: Amanda Batty: The ROI of Mountain Bike Racing vs. Giving Shit Away

“I took risks because progression requires risk and because risk is the price of admission to the only game I ever cared about: improvement.” - Amanda Batty Amanda is a former professional mountain bike racer, Bike giver-away-er, firestarter, former pastry chef, current industry troublemaker and forever interested in good business.  Today we’re going to talk about ego and what fills that ego. For some it’s mountain bike racing, and for Amanda, it was. for a while, until it wasn’t. And then, she decided she wanted to be the "bike Oprah" and she tweeted about that, and became integral to a huge bike giveaway. We discussed how one can use giving to fill a hole, perhaps the hole created by leaving racing.  We also might talk about getting kids on bikes and active at a young age, baking with rage and emotional eating. Lots and lots of fun stuff.  Resources mentioned:  NICA  Little Bellas Hong Quan - Karmic Bikes rage-baking.com Where to find Amanda www.amandabatty.com IG: @abattycakes Twitter: @theamandabatty  About Lisa Gerber: Lisa advises CEOs and senior level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.   She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.   When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem solving.   To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.