Exploring Music E 15 Lyrics and Melodies part 02 of 02 with Alexandra Carlsson Norlin and Federica Farronato

Alexandra and Federrica discuss the importance, the difference and the relationship lyrics and melodies have in sync licensing and in personal lives.Click to listen to a Spotify playlist with all the music mentioned in the 2 parts of this conversation, all listed in order of mention. Alexandra Carlsson Norlin, who studied International Relations at the Stockholm University, has, for almost six years held the title of Music Supervisor in the London office of the international company Big Sync Music. She’s worked on numerous global projects where she’s been in charge of music on both the legal and creative side. This includes everything from finding and licensing existing tracks to creating original compositions and re-records. Her project client list includes AXE, Dove, Lipton, Casper and a ton more Unilever brands. Federica Farronato, who holds a Bachelor’s Degree in Mass Communication and Media Studies from the University of Padua, Italy and studied Advanced Marketing at the City University London, is the Sync Manager at Chrysalis Records and Blue Raincoat Music. Before Chrysalis Federica was Music Supervisor at Big Sync Music. Federica also has extensive experience in radio and music PR. She is an enthusiastic and creative individual, with a strong history of working with teams and working to tight deadlines. She says her enjoyment and critical interest in the media ( music, radio, television, film journalism, and new media) has increased continuously throughout her professional career. We decided that just conversation on podcasts was lacking atmosphere, so we have written and recorded unique music for each conversation. The players on this episode are Joe Schirl on bass guitar and Peter Mayerhofer on hand pan. This episode conversation was recorded at The Joint in the Kings Cross area of London, England. Click here for more information on their services. If you have any suggestions for future episodes, themes and/or guests, or comments on this episode, please let us know.If you wish to support us in producing this podcast series, please click the donate button. Any and all help will be put towards production expenses and let us afford to travel to far off lands to interview some of the most interesting and experienced music industry professionals about the music they treasure.Support the Show.