How Cassey Ho Built Taylor Swift’s New Favorite Clothing Brand
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Cassey Ho is the fashion innovator and mastermind behind the PopFlex and Blogilates empires, with superstars like Taylor Swift wearing her designs on the regular. She joins us to recount her origin story, from the early days of pilates bags, to merch, all the way to Target takeovers.
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How Cassey Ho Built Taylor Swift’s New Favorite Clothing Brand