The Power of Storytelling with Amy Grubb | Connecting with Your Audience

Amy D. Grubb, Ph.D., is an internationally acclaimed leadership expert and speaker, currently advising the FBI on digital transformation. With 20+ years of experience, she has implemented change initiatives, advised C-suite leaders, and received awards for her contributions. Dr. Grubb is known for her expertise in organizational culture, performance, and coaching. Jepson and Amy discuss storytelling and the importance of using this tool to connect with audiences and gain the attention of those to whom you’re speaking. Presenting new technology can at times be somewhat bland or boring unless you get people’s emotions involved by conveying a relatable story. New tech and how to make it known 3:05Storytelling 6:30Making the hero’s journey exciting from the start 11:45Understanding your audience 25:50Her experience with 9-11 27:05Advanced storytelling 35:35Being more vulnerable and not regretting it 45:45Criticism of her earlier talks 48:15Convincing people to change 50:50“When I talk to, say for example, law enforcement personnel, I use different analogies and different language than if I am talking to aviators and using different analogies than I would do if I’m talking to financial people, or physicians. There’s a different language, there’s a different cadence to it, but it has to have meaning for them and it has to be real for them. It’s the same stuff, it’s just speaking a different language and I think that’s how you engage people.” 26:30