Why Demographics are Broken and Values Are the Future of Data

KiKi L’Italien interviews David Allison about “Valuegraphics,” the focus of his recent book and the research that could (should) change the way you talk to your audiences. David Allison describes Valuegraphics as a replacement system for understanding how groups of people behave.  If you are interested in marketing, segmenting, targeting anyone to do anything; this podcast should be of interest to you! David knows how to undertstand, reach and motivate target audiences more effectively and efficiently. – Dorian Carroll, the VP of Mobile Shopping for Amazon