154: 3 Key Parts to Developing a Great New Product

Jonas Rinde is the founder of his latest product Nomono, a portable podcasting device. Prior to that, he had 3 major product exits totaling billions of dollars in acquisitions, in addition to working on over 50 hardware products over the last 20 years. Today Jonas is going to share valuable knowledge for inventors, startups, and small manufacturers on the three key elements to building a great new physical consumer product device, and how each of those has led him to achieve billion-dollar success with many hardware products.Today you will hear us talk about:
1st wow: How you get to know the product as a new potential customer
Approachable design
2nd wow: What happens when you use the product
3rd wow: After you use the product, have you developed a fan
Listen to your customers, but also find focus.
Focus and MVP are key, limit feature creep.
Don’t throw the feature creep ideas away, just store them, structure them, and prioritize them for possible future versions in the future.
Nail the first product, then start building more versions of your product to make a portfolio of related products
Take your product to the street.
Simple design means also easy to sell, but also easy for the customers to use.
EPISODE LINKS:Jonas Rinde Links:LinkedIn | NomonoThe Product Startup Podcast Links:https://www.ProductStartup.com/Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTubePTC Links:https://www.ptc.com/OnShape | CreoMako Design Links:https://www.makodesign.com/YouTube | Instagram | LinkedIn | Facebook | Pinterest | TwitterKevin Mako Links:Instagram | LinkedIn | Quora |