133: Using Email Marketing to Sell Physical Products

Jacob Anson is the CoFounder of AgencyJR, a firm that has helped sell tens of millions of dollars worth of product for product companies. Today Jacob is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand email marketing, learn the different types within, and know how to use email marketing effectively.Today you will hear us talk about:
What is email marketing
How does it fit into overall digital advertising
Email lists from buyers, email lists from almost buyers, and email lists from cold lead generation
How do you do email marketing well
Cold leads need to be advertised harder and more aggressively
Warm leads need to be nurtured as a community
Paid ads are the key to generating leads and their emails
For products that are repeat purchases, keep the profit low
For one-time buy products, add more value
Simplicity is key to promoting value
Think of 3 tips to solve a problem, then promote the product
There are a variety of offers you can provide
The "Value-value-sale" system
List segmentation
Focus on paid ads to get those emails, then ensure to use automation.
The two easiest automation programs are checkout abandonment and a popup on your online sales channel.
EPISODE LINKSJacob Anson / Agency JR Links:

Website: https://www.agencyjr.com/


LinkedIn: https://www.linkedin.com/in/jacob-r-anson-a92597186/


Software: https://www.klaviyo.com/

The Product Startup Podcast Links:

Website: https://www.ProductStartup.com/


Instagram: https://www.instagram.com/ProductStartup/


LinkedIn: https://www.linkedin.com/company/ProductStartup/


Facebook Page: https://www.facebook.com/ProductStartup/


Facebook Group: https://www.facebook.com/groups/ProductStartup/


Pinterest: https://www.pinterest.com/ProductStartup/


Twitter: https://twitter.com/ProductStartup


YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

Website: https://www.makodesign.com/


YouTube: https://www.youtube.com/MakoInvent


Instagram: https://www.instagram.com/MakoInvent/


LinkedIn: https://www.linkedin.com/company/MakoDesign/


Facebook: https://www.facebook.com/MakoInvent/


Pinterest: https://www.pinterest.com/MakoInvent/


Twitter: https://twitter.com/MakoInvent/
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