If you were to start all over again, what would you do differently?

I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time.  
Takeaways
Takeaways
Choose a product with high margins, solves a pain point, and can be put on a subscription service.
Create a purpose or mission-based business to stand out and attract customers who want to support businesses that give back.
Develop a clear marketing and visibility strategy from day one, including SEO, affiliate marketing, and PR.
Diversify sales channels, such as Amazon, wholesale, and Etsy, to reach a wider audience.
Hire a virtual assistant to outsource tasks like customer service and order fulfillment.
Create standard operating procedures (SOPs) to document processes and make it easier to onboard new team members.
Focus on word of mouth marketing and customer loyalty to generate repeat business and build brand evangelists.
Humanize the business by sharing your story, showing your face, and involving customers in the brand.





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Chapters
 
00:00 Introduction
00:32 The Story of a Friend Closing Her E-commerce Store
01:53 The Option of Selling Your Business
04:21 Closing vs Selling Your Business
07:33 Selling Your Business on Shopify
10:16 Starting a Business with the Intent to Sell
14:46 Resources for Selling Your Business
17:00 Closing Your Business
19:16 Selling Starter Businesses
25:56 Closing Thoughts