220. Building an Intentional Brand, Team, and Business with Jeremy Horowitz #FabulousFriends

I am so excited to have Jeremy Horowitz on today's show. He is the CEO and co-founder of Hume Supernatural, a natural deodorant brand I am also so proud to be an investor and advisor for. Jeremy brings a diverse legal and business expertise to Hume and to this conversation.I’m also excited because – we’re in Whole Foods! It’s a big moment for the business, and for all of the team members involved in it. The milestone also provides a great jumping off point for Jeremy to talk us through how Hume came to be and where it’s headed in the future.Today's episode is all about taking your small business, building an amazing team of awesome humans around it, and allowing it to take off like a rocket ship. To celebrate, you can head to humesupernatural.com and use the code KELLYPODCAST for 15% off your first order.We also cover…00:02:38 — Jeremy’s Entrepreneurial Journey Early experience in the legal fieldAll-encompassing financial work with the San Diego PadresInvesting in St. Archers lighting-fast evolutionWhat is the cool factor?Evolution of influencer-backed businesses Kelly’s journey with brand deals Duplicating his beverage business model launch success in Australia 00:22:46 — The Story of Hume Supernatural Getting into the natural deodorant spaceBuilding Hume’s initial team of investors, advisors, and ambassadors Creating our own advanced  formula for natural deodorant with Melissa Christenson #45Kelly on her own experience with natural deodorant Digital launch just before the pandemic Making it inclusive, diverse, irreverent, and fun!How, when, and why Kelly joined the Hume teamMaking it easier to prioritize your health and wellness00:43:59 — Big Breaks & Brand DealsWall Street Journal’s “Fragrance-Free Deodorant of the Year”Moving from DTC-to-Amazon-to-retail dealsLanding the big fish: Sprouts and Whole FoodsJeremy’ tips for launching in retail Growing an ecommerce sales channelFinal advice on team/brand buildingResources:Use the code KELLYPODCAST for 15% off your first order at Hume Supernatural!Instagram: @humesupernaturalTikTok: @humesupernaturalFacebook: Hume SupernaturalConnect with Kelly:kellyleveque.comInstagram: @bewellbykellyFacebook: