Sex, driving and how to be a CMO - Marg Jobling, NatWest CMO

Margaret Jobling is the Group Chief Marketing Officer at NatWest. Margaret has spent the majority of her marketing career in FMCG, before to joining the utilities sector in 2014, as Director of Marketing at British Gas. At the beginning of 2016 she moved into a CMO role at Centrica, transforming the firm’s marketing capabilities across all regions. Then in 2020, joining NatWest as CMO.In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica.What we covered in this episode:How Marg went from laser chemistry to marketingBlagging her way through her first job in marketingCapturing an emotional response in a rational wayHow to look smart giving creative feedback to an agencyThe ABC of assessing a piece of creativeWhy marketers face a much more complex context todayHow marketing is like sex and drivingUsing the language of business in the Board roomWhy marketers should focus on customers and commercials firstThe two hats every CMO wearsCreating a culture where people can test and learnInverting the pyramid and supporting the marketing teamWhy the store manager is kingThe power of showcasing what has gone wrongMarg’s hidden showreel of what went wrongJon’s best training talking about his biggest failuresWhy Marg wouldn’t go back to fast moving consumer goodsThe importance of a consistent customer experienceHow service sector and FMCG differDefining what marketing isThe inspiration behind ‘tomorrow starts today’Why procrastination is the largest barrier to your successWhat NatWest is doing to protect the climateHow banks can finance a greener economyWhich technology we should be paying attention toWhy not even the tech giants know what the future holdsIf it saves time, money or effort it will workWhat being in the Top 100 CMO charts does for MargLeaving the world in a better state than we found it