How Direct Line won the Marketing Week Grand Prix 2021 - Mark Evans, Direct Line

How do you run marketing for one of the best known insurance brands in the UK, Direct Line? That's exactly what I find out from their CMO, Mark Evans, who has been at the company for a decade. What we covered in this episode:Starting a podcast during lockdownWhere Mark gets his energy fromThe importance of being tuned into your purposeCareer lessons from Jimmy CarrWhy you should always coach from a position of strengthWhat you can learn from a World Cup winning Rugby squadLessons from being made redundant 4 timesWhy you should embrace your failure and learn from itHow Mark survived a decade as CMO at Direct LineWhy you should fire yourself every 18 monthsWhether it’s better to work for a Marketing or Finance CEOWhy marketing needs to be more than the ‘colouring in department’The importance of knowing your numbersWhy Direct Line decided to retire Winston WolfThe success trap - improving your game even when you are winningHow Direct Line positioned itself for successFlipping ‘last brand standing’ to becoming the ‘first brand standing’Discovering the importance of insurance the hard wayHow covid changed the new ‘We’re on it’ campaignTopping the charts on the System1 insurance categoryWhy it’s worth sticking with the same agencyWho is tipped to be the next SuperheroRecord profits in a tough yearHow Churchill make Insurance feels effortlessChurchill’s plans to Chill some more in 2022The power of music to change our the audience feelsMarks most popular podcast episode on ‘oh the places we go’The importance of being true to your audienceFollow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com