From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim

Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.What we covered in this episode:How to pronounce Hiut and its originsWhat inspired David to start a jeans companyPitching a business aged 14Raised by wolves at Saatchi and SaatchiSetting up their first business HowiesSurviving without pay for 6 yearsHow it feels to sell your businessThe impact of having a dad in the merchant navyThe importance of making people feel somethingHaving a purpose and bringing your values to workHow to find your purposeWhy saving Britains biggest jeans factory inspired David to create HiutCoping with 6 months orders in one monthWhy a newsletter is your most important communiction toolGetting geeky about newsletter statsTrying to beat your best newsletterWriting a book in 30mins a dayLearning from Paul ArdenThe importance of choosing your boss carefullyFocussing on being the most influential 30 person jeans companyBeing better today than yesterdaySaving the planet with the No Wash ClubCoping with 3 years of repairs in 3 months after offering free repairs for lifeThe 88 hours it takes to win businessThe inspiration behind the DO lectures and the irony of 'doing one thing well'Don't just stand there, do something. Making change happen.Selling tickets to Do lectures out in an hourTalks from a cowshed in west wales