Advertising creativity in times of crisis

The most returned guest in Uncensored CMO history, Orlando Wood, is back. He made a brief cameo last episode but I wanted to dive deeper into creative styles that work in difficult times and if you should re-use old creative.What we covered in this episode:How Hovis proved the power of wear-in with an almost 5 StarCreative inspiration from an ad that is almost 50 years oldHow the romantic era is reflected in the Hovis adThe role of the right-brain in capturing attentionWhat covid taught us about creative wear-in vs wear-outThe accidental creative experiment that occurred during covidProof that ‘wear-out’ is a marketing mythThe difference in campaign length between the US and UKHow right-brained features perform better in recessionWhy Christmas 2022 Advertising is the best yetThe role of nostalgia in difficult timesHow Kevin the carrot delivers consistent 5 Star successGreat creative shouldn’t just be for ChristmasThe power of fluent devices in advertising and re-using old workOrlando’s top 3 tips for investing in a recessionHow good advertising can support price increases in recessionHow brand building helps you come out of recession betterOrlando’s top 3 tips for making creative work in a recessionWhy focussing on character, incident and place make effective creativeThe role of humour in difficult times