AdContrarian on why online advertising is a scam - Bob Hoffman

Why the AdContrarian decided to end his weekly newsletterThe irony of Bob getting an award for best speaker at an AdTech conferenceA surprising honour from Byron SharpThe freedom that comes from being an independentBob’s most contrarian ever statementThe shocking amount of personal data gather about every personHow the marketing industry is complicit in on-line tracking and division in societyThe issue of tracking and how we managed just fine beforehandWhy advertising works better when it isn’t personalThe primary role of advertising to create fame for the brandSystem1 data to show the value of Fame buildingWhy most people don’t care about your banner adHow targeting devalued creativityWhy AI will just lead us to more average creative workThe insanity of M&M’s withdrawing their characters in a moral stanceWhy the industry isn’t taking the failures of adtech seriouslyExplaining ‘programmatic poo’ and why it mattersThe 40,000 websites your ad appears onThe 9 billions ads that suddenly disappearedThe important distinction between ad impressions and viewsWhy only 9% of people actual see a banner adWhat happens when we start media buying based on attentionThe things your Gran could have told you about advertisingWhy your audience aren’t ‘buying into the conversation’Is my toilet paper pro Brexit?The scale of ad fraud and why it isn’t newsAd fraud is bigger than Coke or NikeThe scale of ad fraud funding criminal activityWhy low CPM’s drive the wrong behaviour in the digital worldHow 3rd party data only predicted gender 46% of the timeWhether its time for legislation to fix the issuesThe 3 things every marketer can do to helpWhat works in marketing doesn’t work in advertisingIntroducing the Marketing Bottom and what most marketers don’t knowWhy people buy what makes them feel goodHow Fame, Feeling & Fluency predicts successThe one topic we should be talking aboutThe case for being silly and having more fun