5 ways to make effective advertising - Jon Evans

Now it's the summer holidays, and that means everybody's taking a well earned break from all their hard work. And that includes the Uncensored CMO, but producer James never wants to let me off an episode, And he said, why before you go away, why don't you just do a quick episode. So, I thought, why not do a little bonus episode?It got me thinking, what subject do I know a little bit about that might be useful to my listeners? And, this is where I have to put my System1 hat back on, because what we do better than anybody else is advise people on how to make advertising that works. We like to frame that as how to make a five star ad. So in this special edition episode, I talk about why emotion and advertising matters and how I can prove it. And some of the tips that we give all our customers on how to make advertising that actually works.What I covered in this episode:The crazy amount of money spent on advertsWhy 50% are still a waste of moneyThe data for why your creative mattersWhy Creative is your most important toolWhy emotional beats rational advertisingWhy System1 was createdOrlando Wood and his masterpiecesLemonLook OutWhy we make decisionsESOV and how creativity is an amplifierThe reason to pre test your advertisingRight brain vs Left brain advertisingThe decline in creative effectivenessThe importance of Fluent devicesThe 5 things that make a 5 Star adWhy you should take no notice of awardsA shameless plug for System1