#68 Don Berchoff, TruWeather: Weather imposes uncertainty and uncertainty costs money

Welcome back to The Vertical Space! In this episode, we chat with Don Berchoff, CEO of TruWeather, about the critical impact of weather on aviation. Don highlights how weather-induced uncertainty costs the industry billions and shares staggering numbers on preventable costs. He discusses how aviation has adapted to unreliable weather data and the potential for significant improvements in flight operations and cost reduction.Listen to Don's insights on the three key elements for better forecasts and the importance of data. We also delve into the challenges and needs of weather forecasting for drones, eVTOLs, and advanced air mobility broadly. Despite a high attrition rate due to weather, the aviation industry's willingness to invest in better systems remains a challenge. Luka and Peter push Don on whether the industry can afford to invest in improved weather systems.