On Air Coaching Series: Upleveling Your Client Experience Through Simplifying with Emily Ross

I’m so excited to continue our On Air Coaching Series with Emily Ross of Lavender & Light Photography. Emily has recently gone all-in with her photography business and is feeling the squeeze of needing automation to stay on top of her work. Listen as she shares her concerns and we tackle some of the ways to uplevel your client exposure through simplifying.    Emily lives in a small town where most of her work comes from people she already knows, knows through acquaintances, or who are referred to her. She loves the community that she is slowly building and doesn’t want to lose that personal touch.    That being said, it’s very time consuming to still be managing all of the details of the lead, intake, and client management process when some things really can be automated.    We touch on her need for a streamlined communications process as well as scheduling process. While she has her Google Calendar connected to her HoneyBook there are still some issues with her availability that we work through as well.    So that she can keep that personal feel, we also chat about ways to update the automated emails within HoneyBook so that they read more like personalized emails coming directly from her.    Are you struggling with some of these issues as well? Listen in to learn ways that you can uplevel your client experience, simplify your processes, and continue to grow and scale while remaining personable and customer-focused.   In This Episode: [01:04] Emily shares her background and what she is doing now. [03:01] She speaks about what inspired her to make photography her full-time business. [06:46] I asked her to tell me three things that she needs help with around her business. [06:50] Listen as Emily talks about what her process is right now and where she gets her inquiries. [08:20] Scheduling is an issue because her process isn’t streamlined. [09:11] She knows she could do better with the automated workflow through HoneyBook. [11:16] I share how she can streamline all the communication she has with her clients. [15:45] They discuss HoneyBooks followup capability. [20:25] I talk about the different responses you can set up in your workflow that send out information automatically. [22:46] With Google calendar you have the opportunity to tell whether you are free or busy during times you have blocked in your calendar. [24:22] Create a scheduler that can read your Google calendar. [27:50] I am taking a few minutes to talk about automation. [31:03] If you have regular check-ins with your clients, they are more likely to keep you informed of last-minute changes. [35:59] “Actually I can.” Is Emily’s favorite quote. [37:02] Google Sheets is her favorite business tool right now. [38:29] She talks about where she would take me if I came to Charlotte and we went out for drinks. [40:58] Thank you for being on the show!   Links and Resources: LucidChart Find Emily: Lavender & Light Photography Instagram | Facebook Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries...