On Air Coaching Series: How to Create and Use Questionnaires in Your Business with Brooke Van Groningen

What is one thing you do to make your clients and customers feel as if they are number one in your business and that you’re interested in their needs and wants? For Brooke Van Groningen it was to create a questionnaire. Listen as she shares how she started off, what she’s doing now, and then we dig into how to create and use questionnaires to uplevel your business.   She started her questionnaires in Google just to gather the pertinent information but then later realized that she needed everything in one place. She got hooked on HoneyBook and created her questionnaires there.    After we discuss what she’s doing now, we chat all about the ways she can uplevel her questionnaires. We dig deep into the actual questions she’s asking, different ways she can use the information, and how the questionnaires can help her create content and marketing assets.    This was an amazing conversation with some fantastic takeaways. It was so much fun to dig into all of the awesome things Brooke is already doing and then making just a few tweaks to make things even better.    If you haven’t started incorporating questionnaires in your business, you need to listen to this one.   In This Episode: [01:11] Brooke shares her background and what she is doing now. [04:03] She talks about the system she uses to keep track of her clients and emails. [06:31] I want to know how much information you get when you have them fill out the intake form. [09:50] I share what I believe needs to be on the client questionnaire and intake form. [13:01] A way to build your SEO and portfolio is to do a blog off of your questionnaires. [14:58] Make sure to tag the locations you are shooting at. [17:24] The questionnaire is 100% one of the best tools you can use. [19:35] I discuss which questions I would keep on the intake form and which ones I would move to the questionnaire or remove altogether. [23:33] You could use the answers on your intake or questionnaire to send them a gift card to uplevel their experience. [27:04] HoneyBook is Brooke’s favorite business tool. [27:31] Her favorite quote is; “Take notice of what light does to everything.” [28:02] She shares where she would take me for a drink in St. Louis.   Links and Resources Find Brooke: @brookejvg Instagram Brooke’s Links Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies