YAM: Creating Musical Memories (with Noora Herranen)

In this episode of JM International’s ‘The Power of Music’, we explore the impact of experiencing a quality live music performance as a child, highlighting the remarkable work of the YAM Committee. We delve into how a concert at sea can be a life-changing experience and emphasize the importance of exposing kids to a variety of musical genres and styles. Additionally, we discuss the value of pausing to imagine the world from a child's perspective, and – of course – the power of music.   For this episode we are joined by Noora Herranen. Noora is the Excucitive Director of Concert Centre Finland and the Chair of the YAM committee. YAM (Young Audiences Music) is an international platform for everyone working to bring live music to children and youth. JMI is a global network of NGOs that empowers young people through music across all boundaries. For more info go to https://jmi.net/ or check out all the amazing opportunities for musicians at https://mubazar.com/en. YAMsession: https://www.yamsession.org/YAMawards: https://yamawards.org/YAM: https://jmi.net/programs/yam  Noora Herranen: https://www.linkedin.com/in/noora-herranen-26b138127