Deion Sanders and the importance of branding for NIL success, with Danielle Wiley

In a new episode of NIL Now, Kevin and Lauren discuss Deion Sanders' new job in Colorado and how his presence will impact NIL discussions and opportunities for the Buffaloes. The cohosts then analyze the main challenges new NCAA president Charlie Baker will face when he claims his new role in March.
Reddit CFB’s Bobak Ha’Eri joins the show to commend a Georgia offensive lineman who bought holiday gifts with his NIL earnings and consider how NIL subscription boxes could bring fans closer to their favorite college football teams. Danielle Wiley, the CEO and founder of Sway Group, dissects how athletes can better market themselves no matter the size of their social media following.
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