S9E115: Neda Vaseghi / Microclimates - What Gets Measured Gets Managed in Vertical Farming

Are you ready to embark on a fascinating journey into the world of environmental automation technology with our captivating guest, Neda Vaseghi, the CEO of Microclimates? From the early days of Neda's life in Iran, through the trials of war, and onto her ascension in the tech industry, we explore how her past experiences have shaped her entrepreneurial drive. Join us as we venture into the heart of Microclimates, shedding light on the innovative start-up bridging the gap in Controlled Environment Agriculture operations. Neda and her business partner, Loren, share insights into the company's offerings, shedding light on the surprising lack of interconnectedness across systems, and the promising partnership with Lethbridge College. Listen as they share their educational efforts on LinkedIn and how they navigate the tech industry's challenges. As our conversation deepens, we tackle the critical issue of energy usage and conservation. We unravel the importance of understanding energy consumption at a granular level, the pros of a wireless energy management system, and the challenges faced by businesses without reliable internet. Wrapping up our insightful talk, Neda imparts her experiences in under- resourced US regions and the potential of digital transformation partnerships. From entrepreneurs to tech enthusiasts, and agtech afficionados, this episode shines an (LED) light the future of farming. Tune in, don't miss out!Thanks to Our SponsorsAgTech Marketing TeamFarmAnywhereHorti Agri Next MEA Key Takeaways0:00:05 - Microclimates and Indoor Agtech NYC Conversation0:08:25 - Iran's Cultural Richness and Entrepreneurship Journey0:13:22 - Building Business, Maintaining Friendship0:23:03 - Why Microclimates?0:36:52 - Energy Usage and Wireless Devices Focus0:41:45 - Navigating Challenges and Choices in Entrepreneurship0:51:28 - Connecting to MicroclimatesTweetable Quotes"I noticed this trend of oh my gosh, we're really faced with this issue of not having enough arable land, and there is this thing called indoor farming, which I didn't even know.""We integrate various systems together onto one dashboard and all the data is harmonized across all of them. So the customer. You know, we're hardware agnostic.""I was actually really surprised. I didn't realize that all these companies make one thing and they do one thing really well, but either they don't have an open system, they don't have an API, you can't connect systems to talk to one another."Resources MentionedNeda's Linkedin - www.linkedin.com/in/nedavaseghiNeda's Email - neda.vaseghi@microclimates.com Neda's Youtube -https://www.youtube.com/channel/UC2RYlW1JHklLceXFi7TtOOANeda's Website - www.microclimates.comConnect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram -