YAPClassic: Guy Kawasaki, How to Craft a Pitch That Lands Deals

Guy Kawasaki learned how to sell through "hand-to-hand combat" in sales while working for a jewelry manufacturer. His valuable sales skills then translated seamlessly into a career as an evangelist for Apple and later, Canva. In this episode, Hala and Guy talk about the importance of knowing how to sell, what it means to evangelize a product, and how to nail a pitch.

Guy Kawasaki is the Chief Evangelist at Canva and a former Software Evangelist at Apple. He is an entrepreneur, thought leader, author, and host of the Remarkable People podcast.

In this episode, Hala and Guy will discuss: 
- Why selling skills are essential for entrepreneurs
- Why a good product is 80% of sales
- What brand evangelism means 
- Getting your foot in the door
- Why you should stay in college longer
- Hiring people better than you
- Showing up to make your own luck
- Quitting on a good day
- Guy’s advice for nailing a pitch
- The pillars of enchantment
- And other topics…

Guy Kawasaki is the Chief Evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s through his work at Apple. Since then, he has worked with clients, such as Nike, Gartner, Audi, Google, Microsoft, and Breitling. He is the bestselling author of Wise Guy, The Art of the Start, The Art of Social Media, Enchantment, and several other books. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor at the University of New South Wales and the University of California. 

Connect with Guy:
Guy’s LinkedIn: https://www.linkedin.com/in/guykawasaki/ 
Guy’s Website: https://guykawasaki.com/ 
Guy’s Twitter: https://twitter.com/GuyKawasaki 
Guy’s Instagram: https://www.instagram.com/guykawasaki/ 
Guy’s Facebook: https://www.facebook.com/guy 

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Resources Mentioned:
Guy’s Podcast, Remarkable People: https://remarkablepeople.com 
 
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