Constant Rebranding is Ruining Your Sales Cycle
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You may be intimately familiar with brands and their products for some lines but not everything is iconic. Companies rebrand products all the time in order to get rid of per performers or try to increase sales. In the world of enterprise IT does that mean it’s more difficult to figure out what you’ve bought? Or how best to support it? In this episode of the On-Premise IT Podcast, Zoe Rose, Eric Steward, and Josh Warcop discuss the challenges faced in constant rebranding and how your efforts to put on a fresh face may lead to hard feelings.
© Gestalt IT, LLC for Gestalt IT: Constant Rebranding is Ruining Your Sales Cycle
Constant Rebranding is Ruining Your Sales Cycle