BONUS EPISODE: All Things Social w/Ashley Edge

In this live podcast episode, Garrett and Ashley discuss tips and tricks for social media success. They emphasize the importance of showing up authentically and building relationships with the right audience. Ashley shares her strategy of creating Facebook groups based on shared interests and engaging with members through conversations. She also highlights the use of tools like Group Leads and Zapier to collect and manage contact information. The ultimate goal is to convert the audience into clients by providing value and building trust. In this conversation, Ashley Edge shares her expertise on lead generation and CRM strategies for real estate agents. She explains the process of setting up an email campaign and the importance of multiple touches to engage potential clients. Ashley also discusses the role of social media platforms, such as Facebook and Instagram, in building relationships and growing a real estate business. She provides practical tips for creating niche groups and offers advice for agents who are hesitant about using social media. Additionally, Ashley announces her coaching program for agents looking to grow their business beyond 12 to 24 deals per year.TakeawaysShow up authentically on social media and focus on building relationships with the right audience.Create Facebook groups based on shared interests and engage with members through conversations.Utilize tools like Group Leads and Zapier to collect and manage contact information.Convert the audience into clients by providing value and building trust.Chapters00:00 Introduction and Technical Difficulties03:03 Starting the Live Podcast Episode04:04 Recording Live in Front of an Audience07:37 Tips and Tricks for Social Media08:20 Building an Audience and Creating Groups13:09 Showing Up Authentically on Social Media15:04 Starting a Facebook Group22:02 Converting the Audience into Clients27:30 Tools and Tricks for Social Media29:20 Introduction to Lead Generation and CRM29:57 Transition to Email Campaigns30:22 Setting Up the Email Campaign31:39 Cadence and Subject Lines for Email Campaigns33:08 Choosing a CRM and Email Campaign Platform34:38 Alternative to CRM and Email Campaigns35:11 Choosing Social Media Platforms40:11 Building a Facebook Group45:24 Creating a Niche Group48:48 Overcoming Resistance to Social Media50:05 Narrowing Down Group Choices51:12 Coaching Program AnnouncementInterested in Group Coaching from a Biblical Perspective? Click here to learn more and have a quick chat with Garrett to see if it's a good fit! faithfulagent.com/chatHelp us fund the continued work of The Faithful Agent by sending us your Hampton Roads and Richmond, VA buyer and seller referrals! https://faithfulagent.com/referralJoin our Facebook community to meet other agents who share your work and your faith! facebook.com/groups/thefaithfulagent Want to join a local Faithful Agent group to meet believers in your area? Check out faithfulagent.com/local-groups