Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?)

In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence.=================================================================Best Moments:(04:51) How to better create your next content calendar(08:01) Leaving blank spaces in the content calendar for timely updates(09:07) The power of repurposing evergreen content across channels(11:40) Becoming a thought leader by consistently covering specific topics(13:15) Updating and refreshing outdated content(13:58) Strategies for growing a company's LinkedIn following(16:08) Encouraging employee engagement with company content(17:53) Jess' unique history of collecting Barbie dolls=================================================================Guest Bio:Jess Cook is the Head of Content and Communications at Island, an enterprise browser company. She is also the host of the popular podcast "That's Marketing, Baby," where she discusses content marketing and organic growth strategies.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.