Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives?

In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching.=================================================================Best Moments:(00:40) Addressing the recent assassination attempt on former President Trump(01:46) Instant impact analysis on email open rates after the assassination attempt(03:11) The impact of Amazon Prime Day and the Republican National Convention on email open rates(04:29) Twitter (X) testing a downvote feature for replies(06:01) The most impactful words/phrases in email subject lines: "back to school" and "Q4"(06:52) Jay's thoughts on the Netflix movie "Beverly Hills Cop: Axel Foley"(07:18) The return of "The Real Housewives of Orange County"(07:39) The return of "The Bachelorette" and its impressive ratings=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.