Why Place Branding, How Useful Is It? - Place Brand Leaders Ep. 8
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A short reflection on the question: why engage with place branding, how useful is it? With insights from the TPBO panel of experts, published in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).
Why Place Branding, How Useful Is It? - Place Brand Leaders Ep. 8