How charity: water Uses Consistent Narrative & Testing to Fuel Their Marketing & Growth — Brady Josephson

What have you learned from recent initiatives? Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he’s experienced and expanded the idea of what it means to be a nonprofit brand. He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.---------------Bio:Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water crisis in our lifetime — where he and his team are responsible for growing the consumer audience with a focus on their subscription-giving program, The Spring. Guest links:Brady’s LinkedIn profile: https://www.linkedin.com/in/bradyjosephsoncharity: water: charitywater.orgPlaylist:Make You Feel My Love by Bob DylanNo Diggity by BlackstreetAmazing Grace by John NewtonFrom Brady: “Those are my 'shower songs' so I gotta have em. I'm not sure what it says about me... I like a lot of things? I'm pretty open? I have no distinct taste in music? I love people, I'm fun, and my faith is important? I dunno... I may need a therapist to help me unpack this…"***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.